Mix of metaphors as sterilized American cheddar cheese with wild elk for its logo is linked to the discovery of cheesemaking by an Asian traveler (illustrated by this picture of someone in Middle Eastern nomad garb, validating theories of culture drift). Very wordy ad explains history of cheese, Kraft process, and packaging technology, and is partly rescued by cartoon of imp removing paper from a round of it. Book of recipes, free. Published in the October, 1919 issue of the PEOPLE'S HOME JOURNAL.
Source: Charles Perrien
Restoration by: Charles Perrien