Begun in 1910 as a way for publisher Ridgway to tap into a new market, it specialized in stories of danger and thrills. At this time other pulp and popular magazines contained a wide variety of stories ranging from danger to romance (even when these are not the same thing). Its creation was a logical response to the success of pulps like ARGOSY, which by 1910 were selling hundreds of thousands of copies of each issue; but the focus on adventure was something new. It survived, in one form or another, into the early 1970's. You can read more about the magazine in our ADVENTURE Profile pages. A good short history of this magazine can be found at the eNewsstand project.
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