Hearst's Magazine

William Randolph Hearst, newspaper baron, wanted to get into the mass-market magazine field. He bought a moribund current-news magazine, THE WORLD TODAY, and renamed it after himself. Then he bought the best names in fiction and fact, and the best artists. Two Maxfield Parrish covers are among his most famous, and the series of women's portraits painted by W. T. Benda in the early 1920's are remarkable. In 1925, Hearst merged the magazine into COSMOPOLITAN, which he had bought in 1905.